Wakayama Umeshu Series Anggur Plum dening Fumiko Okazeri

Karya Wakayama Umeshu Series Anggur Plum dening Fumiko Okazeri minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Wakayama Umeshu Series Anggur Plum

dening Fumiko Okazeri

Klien: fodesign Inc.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

7,848

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #176284

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Wakayama Umeshu Series Anggur Plum

Saka Wakayama, Jepang, teka anggur plum kang arum lan jeli anggur plum kang seger. Kapilih saka konsep pertukaran budaya lan pepanggihan kang dadi oyod ing tradhisi Cina, desain iki ngandharake rasa Jepang kang khas liwat tekstur kang alus lan ilustrasi kang lembut. Nalika botol loro mau diselehake sandhing-sandhing, kalorone nggawe sawijining pemandangan lanang lan wadon kang ketemu-kacekel ing njero desain pambungkus. Minangka bebungah saka Jepang, kang diberkahi gunung-gunung kang agung, segara, angin samodra, lan sunar srengenge kang gemilang, iki ngancani pasamuwan kang nyenengake ing Cina kang adoh.

Pangakuan

Babagan A' Design Award Perunggu

Wakayama Umeshu Series Anggur Plum menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Wakayama Umeshu Series Anggur Plum dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Wakayama Umeshu Series Anggur Plum nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Ukuran & Kemasan: Width 60 mm x Depth 60 mm x Height 295 mm
Tag: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Teknologi Produksi: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Tantangan Desain: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Riset: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspirasi: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Durasi Proyek: It was exported and sold in Hangzhou, China in November 2022.
Alur Operasi: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Kredit Gambar: Illustrator Yuri Mizutani