Co Ba Coffee Aẓekki n Lqahwa sɣur My Linh Mac

Co Ba Coffee Aẓekki n Lqahwa sɣur My Linh Mac d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2020

Co Ba Coffee Aẓekki n Lqahwa

sɣur My Linh Mac

Amsaɣ: Mmac

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

16,107

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #100984

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Co Ba Coffee Aẓekki n Lqahwa

Co Ba Coffee d asnfel n uẓekki i yettwaxedmen i yiwet n tmarka n lqahwa tavyitnamit. Aẓekki-agi ideg-as lqahwa n tmellalt, d aẓekki adigan ussid n Vietnam i yezgan d arqiq usnamk deg tmura nniḍen. Asaru (logo) yebna ɣef yiwen ulɣu adigan wanag afessas n win yesnulfan tamarka. Isem n tmarka yekka-d seg yiwet n tenzuɣt tavyitnamit i d-ittbanen ɣef "tislit" neɣ "tamma", yesmekti-d asdukkel n twacult akked tudert n twaculin i yezgan ttidiren s tugna n tejmaɛt. Initen ttwaksen-d seg tmurt taflaḥant anida tettwakes lɣella n lqahwa. Wagzum akked upulyistir asnermud (recyclable) i yettwaxdamen i uḥerfi (pouches) d wugur n tira. Aẓekki-agi asnasi, ittawi-d s wudem n tira tarikelt, yettwarra i yimesswan n lqahwa i yesɛan lɛeǧla deg tikli.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Co Ba Coffee Aẓekki n Lqahwa d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Co Ba Coffee Aẓekki n Lqahwa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Co Ba Coffee Aẓekki n Lqahwa yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Tigejdiwin & Akemmus: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tibzimin: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Tasnakta n Ufares: Stationaries and product packaging with recyclable paper and polyester.
Asewḥel n Usnulfu: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Anadi: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Aseḥbiber: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Tanzagt n Usenfar: October 2019- Jan 2020, Chicago, IL, USA
Tanila n Umahil: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Ibrivan: copyrights belong to My Linh Mac, 2020
Igmamen n Terbaɛt: Graphic Design & Illustration by My Linh Mac