Winter Navel Agenduz n Tčinit sɣur Chao Xu d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2020
Winter Navel Agenduz n Tčinit
sɣur Chao Xu
Amsaɣ: Caixiao Tian agricultural development pty ltd
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #101508Afeṣṣel
Ɣef Winter Navel Agenduz n Tčinit
Asnefli-agi yettwaxdem i usnemmer n tčinit, i d-yettusemman "winter naval", i d-yettwarnan seg tferka taɣelnawt. Agenduz-agi yegber snat n teɣziyin n tkeṛṛusiyin n weṛeq, takaṛḍa n telɣut, d tnekcamt i useḥḥu n tčinit. Tčinit "winter naval" ur tezmir ara ad tettwagerred alamma tɛeddi s rebɛa n twessarin. Amyudag n usnefli-agi d amal n usegzi n tɣuct n uzegzaw aɣezfan akked telɣiwin timgaradin n tsejrat n tčinit deg rebɛa n twessarin ɣef ugenduz. Tarbaɛt n usnefli tessuffeɣ-d yiwen n wedlil i d-yusin seg tmacahutt n Jack d tmesruft. Asewwu ɣef tikti n tmyuẓẓla gar ugama d ufgan.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Winter Navel Agenduz n Tčinit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Winter Navel Agenduz n Tčinit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Winter Navel Agenduz n Tčinit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Tigejdiwin & Akemmus
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tibzimin
- package design, food package, fruit package, hand drawing
- Tasnakta n Ufares
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Asewḥel n Usnulfu
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Anadi
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Aseḥbiber
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Tanzagt n Usenfar
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Tanila n Umahil
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Igmamen n Terbaɛt
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
Yettwaxellṣen
Snirem Seld Designers.org
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