Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.
UzzalAkemmus· 2020
Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ
by Jansword Zhu
Client: Jansword zhu
Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #102296The Design
About Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ
Utobeera d asisen n uẓekki n lqawaq i ubira n ttfaḥ. Isem Utobeera yusa-d si wawal Utopia, yerra-d azal n tikli n tmarka di tegdudt, izerfan n wemdan, asnerni, timmugin tudmawin d leḥmala. Ukuz n yimeslayen ittwassnen deg umezruy n tsekla ttwaḥettmen s ubeddel n unadi s tesnukyest tabaɣisit: argaz n uceccef n Rene Magritte, taqcict s llebsa tacinwit, Bacchus, ameqqran n ccrab, akked ameqqran acinwi n tudert taɛwlant. Yal afakan deg lecɣal-nni imezwura yettwabeddel s tugna tumḍint n ufakan uḍigital. Aẓekki-a yeẓrew ɣer tdelsa n cyberpunk, yesseqdac ini n Pantone akked usiggel s wafus.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Utobeera Aẓekki n Lqawaq n Ubira n Ttfaḥ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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