Changle Tawriqt n Ccrab sɣur Hai Xia Huang

Changle Tawriqt n Ccrab sɣur Hai Xia Huang d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2021

Changle Tawriqt n Ccrab

sɣur Hai Xia Huang

Amsaɣ: Yuto Group

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

11,181

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #116260

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Changle Tawriqt n Ccrab

Changle d asuffeɣ n twriqt i ccrab n tezmert acinwa. Asenduq alarni yettwaxdem s warkas asuqran (corrugated paper) yezmer ad yettwaḍfer s wudem aflaḍan i unaql, sakin ad yettwabnu s tɣawla ɣer usinag n ccerraḍ. Aḍfer n usenduq yesselɣay adeg n unaql akked ssuma-ines. Tugniwin ssekniwent tasekla tazegzawt yettimɣuren s asawen d ubrid, ɣer tama n tezdayt n Ganoderma, tibbeḥrit d idurar n Nanshan. Longan, medlar akked Angelica dahurica llan daɣen deg tugna. Yettwaseqdec ini rreṭṭal ifeṣṣusen n zzman aqbuṛ. Asenduq isɛa lqedd n 100 s 100 s 270 mm, yerra tabuṭṭit n 500 ml.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Changle Tawriqt n Ccrab d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Changle Tawriqt n Ccrab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Tigejdiwin & Akemmus: Box：100mmx100mmx270mm
Bottle：500ml
Tibzimin: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Tasnakta n Ufares: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Asewḥel n Usnulfu: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Anadi: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Aseḥbiber: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Tanzagt n Usenfar: The project done within 1 months in Shenzhen.
Tanila n Umahil: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Igmamen n Terbaɛt: Designer:Huang Hai xia, Art direction:Li Yu Chun