Beer Culture 2020 Aẓeṭṭa n Usnadi n Ssuq sɣur Gabriela Maria Straka

Beer Culture 2020 Aẓeṭṭa n Usnadi n Ssuq sɣur Gabriela Maria Straka d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

LbrunzAselɣu· 2021

Beer Culture 2020 Aẓeṭṭa n Usnadi n Ssuq

sɣur Gabriela Maria Straka

Amsaɣ: Brau Union Österreich AG

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu

13,726

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #118582

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Beer Culture 2020 Aẓeṭṭa n Usnadi n Ssuq

Adris n Tektabt: Beer Culture 2020 d aẓeṭṭa yettwasiggzen ɣef tmaslayt n lbira di Ustriya. Aẓeṭṭa-agi ipesken igmaḍ n usenqes amedya i d-yettbanen ɣef ugraw n Ustriya i gesɛan 18 iseggasen d asawen, ixdem-it yiwen n usinag n usnadi n ssuq ilelli s isteqsiyen srid ɣef Internet akked tiliγri. Isental i gettwaḍran ttɛeddayen ɣef ẓẓher n lbirat ixuṣṣen, tikliwin n tissit, asuffeɣ n lbira yettwaḍemnen s tikli tanamurt, laman ɣer tmagit tabaznatit d yifaris ur nesɛi ara alkul. Tugniwin ifazen akked tsura sseknent-d imḍan s wudem yettwafhamen s laṣel. Aẓeṭṭa-agi yegber 64 n yisebtar n ugbur akked ukuz n yisebtar n uɣellif.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Beer Culture 2020 Aẓeṭṭa n Usnadi n Ssuq d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Beer Culture 2020 Aẓeṭṭa n Usnadi n Ssuq ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Beer Culture 2020 Aẓeṭṭa n Usnadi n Ssuq yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Tigejdiwin & Akemmus: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Tibzimin: beer culture report, beer culture, beer, market research, Austria
Tasnakta n Ufares: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Asewḥel n Usnulfu: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Anadi: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Aseḥbiber: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Tanzagt n Usenfar: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Tanila n Umahil: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Ibrivan: Copyrights belong to Brau Union Österreich AG, 2020
Igmamen n Terbaɛt: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Imsuren n Tugniwin: Brau Union Österreich AG