Tokinone Tawuri Tazwart: Aţţru n Wučči sɣur Toshiki Okada

Tokinone Tawuri Tazwart: Aţţru n Wučči sɣur Toshiki Okada d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2021

Tokinone Tawuri Tazwart: Aţţru n Wučči

sɣur Toshiki Okada

Amsaɣ: Zikkichi Co.,Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

11,482

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #118715

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tokinone Tawuri Tazwart: Aţţru n Wučči

Aḍris n Tektabt: Tokinone d asuneɣ n uṭṭru i Dorayaki, aɣṛum aqbuṛ ajapuni yettwaxedmen s usdukkel n tmezguidt n ibawen ger snat n tqurar. Lqem n Tokinone yerna-d taḍuṛi n dder akked lḍwaq am win n lfakya akked ccay azegzaw. Aẓawan-a yesseqdac sa yiniten, yiwen i yal lḍwaq, s licekkalat izwaranen ara d-yessekfalen taḍuṛi tarqiqt. Initen d leckal ttjemmiɛen wayen aqbuṛ d wayen amaynut, tirmit tajapunit d tin n Tefransist. Aṣṇduq yettwaxdem s warkas n lqaɛ n twenza ur nettferfir ara, i yemṣadan akked taḍuṛi n uɣṛum. Yal takuka tețțuseɣ-as amḍiq bahra ilaqen deg uṣṇduq. Akk ammud d arkas n tazwara yellan yezmer ad d-yettuɣal, u yezmer ad yettwarkeḍ mbaɛd useqdec-is.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Tokinone Tawuri Tazwart: Aţţru n Wučči d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Tokinone Tawuri Tazwart: Aţţru n Wučči ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Tokinone Tawuri Tazwart: Aţţru n Wučči yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Tigejdiwin & Akemmus: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Tibzimin: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Tasnakta n Ufares: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Asewḥel n Usnulfu: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Anadi: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Aseḥbiber: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Tanzagt n Usenfar: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Tanila n Umahil: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Igmamen n Terbaɛt: Brand Manager:Masahito Nunome
Imsuren n Tugniwin: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019