Adrenaline Space Primary Function: Tapaktiwt n tissit n leǧhed by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2021
Adrenaline Space Primary Function: Tapaktiwt n tissit n leǧhed
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #118783The Design
About Adrenaline Space Primary Function: Tapaktiwt n tissit n leǧhed
Book Text: Adrenaline Space d aɣawas n tpaktiwt s ureṭṭal aruslig i tissit n leǧhed yettnuzun deg Rusya. Aɣawas-a yettqadar tarusift n tallunt yerna yesseld i twuri n temyunt s wesnerni n yimsaɣen akken ad ɛeddin nnig yiwezzelen-nsen udmawanen. Tigalaksit n yitran n ddheb yettfeǧǧiǧen tettwarra ɣef ugilal azegza aberkukan, i d-yesnulfun tawlaft n uɛrid akken ad tessiwḍeḍ ɣer yigmumen imaynuten. Tapaktiwt daɣen tettmeslay-d ɣef tmerna n usemmim yerna tewwet-d s wazal ɣef yiferdisen d tnemla n kafiyin, vitaminat d twrin. Tikti-a tewwi-d s tririt ɣef usuter n yiwen n umsaɣ n uzenzi.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Adrenaline Space Primary Function: Tapaktiwt n tissit n leǧhed d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Adrenaline Space Primary Function: Tapaktiwt n tissit n leǧhed ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
- Tags
- Packaging, Beverage
- Inspiration
- The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
- Team Members
- PepsiCo Design & Innovation
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