Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Uselɣu, Azuzen d Teywalt Competition Category.
LfeṭṭaAselɣu· 2021
Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Aselɣu Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil
Lays Heartwork d takfawin n usentwil i yettwaxedmen i tmarka n Lays deg tegrawla n Covid-19. Takfawin-a tettara tazwart i yemdanen i yxeddmen deffir n uḍaccess deg wehric n usewfeɣ n Lays, gar-asen ifellaḥen, ixeddamen n usbeddi, iselḥayen n ikamyunen, znuzuyen d ixeddamen n usiweḍ. Initen yecbeḥn yerna d isḥarayen ttwaqeṛnen d yiznanen imezwura n usnemmer deg ubadu n usebbeɣ n usifeg. Yal asifeg yettuɣal d asnemmer i yixeddamen n taddart i ur yettwasnemmaren ara aṭas s wudem. Iswi d asbeggen belli axeddim-a n yal ass mačči d axeddim iweɛren kan, d axeddim n wul.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Lays Heartwork Lḥerfa taɣnumant: Takfawin n usentwil ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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