Pepsi X SHFW Asettfu n tissit by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2021
Pepsi X SHFW Asettfu n tissit
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW Asettfu n tissit
Pepsi X SHFW d asettfu n tissit s tefyirt tusḍift yettwaxedmen i Yimalas n Umlusen n Cangay i Tefsut/Anebdu 2020 yerna yeffeɣ-d di Ccinwa. Asettfu-agi d aḥric n unagraw ameqqran n tmagit tusḍift yettwasnulfan i wass-nni s yiman-is. Asentel n lawan n Uḥulfu akked Uɣbalu i yettqaden aɣanib yerna ib skenu tasedmirt n yal timeẓẓrit. Ttalɣatin i d-yekkan seg yiferdisen n yidlisen akked lekcar ttwasudsen deg unnar udmawan. Igmaḍ ttferrun ṛṛuḥ n tenmilt Pepsi Black akked yidumman yemgaraden n yimeẓẓaɣen n umlusen i d-yettwaskanen deg yinmuger.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Pepsi X SHFW Asettfu n tissit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Pepsi X SHFW Asettfu n tissit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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