Tazo Refresh Primary Function: Tabylalt n tissit by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2021
Tazo Refresh Primary Function: Tabylalt n tissit
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #118943The Design
About Tazo Refresh Primary Function: Tabylalt n tissit
Tazo Refresh d aḥrured n tebylalt i yiwet n tsuma n watayen isemmaḍen igerrzen yewjaden ad ttwaswen. Tasuma-agi tebna ɣef krad n yiɛeqqiyen n temy awit yellan yakan, isem-nsen Zen, Awake d Passion. Watayen-agi ttwazerben d imɣan iɣyanen yerna ur seddayen ara initen neɣ tismektiwin igamanen. Tabylalt tettunefk-d deg tqbucin n 12 n twiqin i yiwen n usečču akked 42 n twiqin i waṭas n yisečča, yettwaxedmen s 100 n leɛcur n tferka i yesuɣ umsaɣ. Initen iǧehden n yiɛeqqiyen ttwasdukkulen d umellal akken ad d-mmalen mkul aɛeqqi amaynut s wudem yelhan ɣef tferka. Aḥrured yesaram ad iṭṭef imsaɣen n tura yerna ad d-yjbed tarbaɛt yeḥwaǧen ugar n tegnatin.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Tazo Refresh Primary Function: Tabylalt n tissit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Tazo Refresh Primary Function: Tabylalt n tissit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Tags
- Packaging, Beverage
- Inspiration
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Team Members
- PepsiCo Design & Innovation
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