Yanjing White Beer Aḍebbuz n Lbira sɣur Gen Xu and Feihu Han

Yanjing White Beer Aḍebbuz n Lbira sɣur Gen Xu and Feihu Han d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2021

Yanjing White Beer Aḍebbuz n Lbira

sɣur Gen Xu and Feihu Han

Amsaɣ: Beijing Yanjing Brewery Co.,Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

11,216

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #120520

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Yanjing White Beer Aḍebbuz n Lbira

Yanjing White Beer d asnifel n uḍebbuz i lbira yettwaceṭṭḥen deg tqecwalin d twaqiḥin. Igrafan-a sdukklen-d tirmitin n yidles Achinwa akked wuḍerman, s yiniten yettwaksen seg licaz n tkuret n uḍar taḍermanit akked tugniwin n umalt d lḥumus (hops), d asfugel i Almanya, tamurt-nni i d-ismekten lbira tamellalt. Aḥric n uzwel s wugar n legneble yesken isem n ufaris yerna yeǧǧa aslaḍ (layout) yiwezneɣ. Taqecwalt tettabaɛ tuɣzi n tfekka n ufus i wakken ad tili tqeṭṭ tameɣnast, ma d tqarurt yesteqsen (tapered) tezmer ad tettwaṭṭef deg yal talɣut. Tqarurt tettwaxdem s zzaj yettwaqellben, taqecwalt tettwaxdem s uluminyum yettwaqellben.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Yanjing White Beer Aḍebbuz n Lbira d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Yanjing White Beer Aḍebbuz n Lbira ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Yanjing White Beer Aḍebbuz n Lbira yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Tigejdiwin & Akemmus: 67.4*67.4*248mm, 54*54*170mm
Tibzimin: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Tasnakta n Ufares: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Asewḥel n Usnulfu: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Anadi: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Aseḥbiber: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Tanzagt n Usenfar: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Tanila n Umahil: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Igmamen n Terbaɛt: Feihu Han
Gen Xu
Da Wu