Solemici Packaging Primary Function: Tabgest n wefaris n weksum sɣur Dmitry Kultygin

Solemici Packaging Primary Function: Tabgest n wefaris n weksum sɣur Dmitry Kultygin d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Solemici Packaging Primary Function: Tabgest n wefaris n weksum

sɣur Dmitry Kultygin

Amsaɣ: Dmitry Kultygin

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

25,271

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #120913

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Solemici Packaging Primary Function: Tabgest n wefaris n weksum

Solemici d aḥric n usudes n tebgest i wučči zeddigen n Ṭelyan am salami d prosciutto. Asudes-a yesmeɣɣa aɛeqqa n wefaris d leqḍeɛ ifazen n tẓuri n Renaissance. Tabgest tagejdant d aḍebsi n plastik i deg tettwaru tumla n rrxam. Aqerru n lkaɣeḍ yettwaxdem s tefyirt n offset akked usemḍel n uweraɣ n ddheb, i yessefkayen ɣef ṭṭbeɛ ifazen n wefaris. Aḍebsi ɣur-s 225 mm n teɣzi d 123 mm n tehri. Initen icebḥen d telqayin yemgaraden ttɛawanen afaris ad d-iban ɣef tferka n tḥanut. Asudes daɣen yeskanay leqder i tarrayin timensayin n usirew.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Solemici Packaging Primary Function: Tabgest n wefaris n weksum d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Solemici Packaging Primary Function: Tabgest n wefaris n weksum ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Tigejdiwin & Akemmus: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tibzimin: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Tasnakta n Ufares: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Asewḥel n Usnulfu: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Anadi: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Aseḥbiber: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Tanzagt n Usenfar: The project started in December 2020 in Moscow
Tanila n Umahil: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Igmamen n Terbaɛt: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin