Chef's Tabelt n Bira sɣur Ana Mrazek Lugarov

Chef's Tabelt n Bira sɣur Ana Mrazek Lugarov d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2021

Chef's Tabelt n Bira

sɣur Ana Mrazek Lugarov

Amsaɣ: atelier ANII

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #121561

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Chef's Tabelt n Bira

Chef's d tabelt yettwaxedmen i bira n umyalel yettwaxelqen sɣur aselqaḍ (chef), amsuɣu n ccrab akked yimseɣzafen n bira. Bira-agi tesdukkel timeẓẓayin n bira d ccrab, tettwahegga i tsuq n uɛemmar n lqecc ufamda. Tabelt tettabaɛ tutlayt tarrayt n tehri n tebtat n ccrab s tesbadut tafessast, ismawen ifazen n lmeɛdin akked usekkil ifazen yesɛan sser d wamek acku d amaynut daɣen d aqbuɛi. Lliger n uselqaḍ anaṣli, akken i d-yeqqar aqendur amellal s snat n tewsatin s uḍebsi aberkan, d asuffeɣ n usnulfu, tirin n uwraɣ d asenqas n uzagur. Tibḥirt n offset, urar aɣlaf n uwraɣ akked uzenzi tlata n tuɣac (3D) ttwaseqdacen ɣef uɣenjuc uḍfir mačči d uzuran.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Chef's Tabelt n Bira d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Chef's Tabelt n Bira ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Tigejdiwin & Akemmus: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tibzimin: beer, beer label, minimalistic design, elegant, sophisticated, label design
Tasnakta n Ufares: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Asewḥel n Usnulfu: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Anadi: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Aseḥbiber: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Tanzagt n Usenfar: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Tanila n Umahil: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.