Souldar Cracker Tabaqit n Wučči Afessas sɣur Yeqin Chen

Souldar Cracker Tabaqit n Wučči Afessas sɣur Yeqin Chen d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2022

Souldar Cracker Tabaqit n Wučči Afessas

sɣur Yeqin Chen

Amsaɣ: Dali Foods Group

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

10,595

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #126515

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Souldar Cracker Tabaqit n Wučči Afessas

Souldar Cracker d asnifel n tbaqit i wučči afessas n cracker n soda s tam n chocolate. Afaris yettwasbedd di tlemmast n tesbeddi tanaɣmist. Ɣer ufus azelmaḍ, asseglem ifri isbedd ikrakriyen ɣer tuddar yemxalafen akken ad yessizdig anzi n wemḍiq deg umḍiq iɣzur. Assafu n chocolate yețțaḍu seg ufella n tbaqit am ugeffur, isnifel tafuɣalt tabidat ɣer tfuɣalt tamussut. Aberkan-abruni yețwaseqdec d ini agejdan i wesnifel n tam. Tabaqit tazegrart țțwaxdem s ukarton awraɣ (ivory board), ma d iferdisen yettwafernen ttwasebɣen s uḍebbu n wureɣ. Yal cracker yețwasel s wudem-is di daxel n tbaqit.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Souldar Cracker Tabaqit n Wučči Afessas d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Souldar Cracker Tabaqit n Wučči Afessas ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Souldar Cracker Tabaqit n Wučči Afessas yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Tigejdiwin & Akemmus: Size: 210(L)*150(W)*50(H) mm
Tibzimin: Chocolates, soda cracker, snacks, Packaging Design, Branding
Tasnakta n Ufares: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Asewḥel n Usnulfu: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Anadi: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Aseḥbiber: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Tanzagt n Usenfar: The project started in May 2020 and completed on July 2020, Shantou.
Tanila n Umahil: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Ibrivan: Copyrights belong to Dali Foods Group, 2020.
Igmamen n Terbaɛt: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Imsuren n Tugniwin: Yeqin Chen