Treasured Brew of the Cave Primary Function: Taɣlaft n tqerɛett n Baijiu sɣur Tiger Pan d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2022
Treasured Brew of the Cave Primary Function: Taɣlaft n tqerɛett n Baijiu
sɣur Tiger Pan
Amsaɣ: Jiugui Liquor Co., Ltd
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #130922Afeṣṣel
Ɣef Treasured Brew of the Cave Primary Function: Taɣlaft n tqerɛett n Baijiu
Book Text: Treasured Brew of the Cave d aɣawas n uɣlef i Baijiu aṣini. Talɣa n tqerɛett tamagnut yettwaǧǧa akken tella, s wamrar iɣummen tamgerṭ, ma d aɣan yettwabeddel seg uporslan ɣer lqecṭ. Talqayt n lqecṭ trennu tafat d wesikel, tessemgirred tiqerɛett ɣef uɣlef n uceramiki i sseqdacen tiɣumaṛ nniḍen. Yiwen wedrar yettwanqec deg uḍar s yisawel n unecraḍ aṣini aqbur i wakken ad d-yerr tabɣest n usxzen deg tesraft, tarrayt i sseqdacen aṭas imezwura Miao. Tiqerɛett teqqim d tazedgant d tafrawant, s wemḍan sḍis i yettwaqerraɛen fell-as.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Treasured Brew of the Cave Primary Function: Taɣlaft n tqerɛett n Baijiu d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Treasured Brew of the Cave Primary Function: Taɣlaft n tqerɛett n Baijiu ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Tigejdiwin & Akemmus
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Tibzimin
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Tasnakta n Ufares
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Asewḥel n Usnulfu
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Anadi
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Aseḥbiber
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Tanzagt n Usenfar
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Tanila n Umahil
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Igmamen n Terbaɛt
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Imsuren n Tugniwin
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
