Yukidoke Mitsu Aṭṭun n Ufaris: Aṭṭaf n Ifruten by Shingo Furusho

Yukidoke Mitsu Aṭṭun n Ufaris: Aṭṭaf n Ifruten by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.

LbrunzAkemmus· 2022

Yukidoke Mitsu Aṭṭun n Ufaris: Aṭṭaf n Ifruten

by Shingo Furusho

Client: Mizukami village

Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category

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Colors

The Design

About Yukidoke Mitsu Aṭṭun n Ufaris: Aṭṭaf n Ifruten

Yukidoke Mitsu d aḍebsi n tikci i tfellaḥt n tazrurin (strawberries) yesɛan tabadut, i d-yettuɣalen deg Taddart n Mizukami, Taɣult n Kumamoto. Tazrurin-agi sɛant azal ameqqran n usekkar (sucre) yerna țțwagemḍent asmi ara yefsi udfel deg taddart yellan deg wemnaḍ ɛlayen, anda i d-yekka wanzaren n Wasif n Kuma. Aslugen-agi ikeffel aḍebsi n lkaɣeḍ yeṭṭfen s lkaɣeḍ imellalen s tefsna, yesɛan taskant yemmalen adfel yețsāṭaḍen. Yiwet n tugna n tazrurt tettwaselk s ufaris n lḥiri azeggaɣ (foil stamping). Aḍebsi yesɛa lqedd n 242 x 160 x 57 milimitr, yesɛa daɣen agelmim d asawen. Taẓẓuɣt n uḍebsi tefka aḥsas n lɛali ilaqen i tikci n tikciwin.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Yukidoke Mitsu Aṭṭun n Ufaris: Aṭṭaf n Ifruten d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Yukidoke Mitsu Aṭṭun n Ufaris: Aṭṭaf n Ifruten ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Yukidoke Mitsu Aṭṭun n Ufaris: Aṭṭaf n Ifruten yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging: Pasted paper box / W242mm x D160mm x H57mm
Tags: Package, Fruits, Logo, Foil Stamping
Production Technology: Red Foil Stamping
Design Challenge: We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research: This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration: I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration: Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow: This is a box with a lid on top.
Patents: Copyrights belong to Shingo Furusho.
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.