Lay's Love Tawuri Tagejdant: Asebter n Lqecc n Wučči Amecṭuḥ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2022
Lay's Love Tawuri Tagejdant: Asebter n Lqecc n Wučči Amecṭuḥ
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
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The Design
About Lay's Love Tawuri Tagejdant: Asebter n Lqecc n Wučči Amecṭuḥ
Aḍris n Tektabt: Lay's Love d asismel n usebter n lqecc i sin n yiḥulfan ilelli n wučči amecṭuḥ deg Hindustan, Lay's Herby Crush akked Lay's Cheesy Love. Yal asebter yesken-d afus yeṭṭfen deg tugna n uzgen n wul, dɣa m'ara ttwaseknen sin n yisebtar γer tama n gar-asen, ttemmalen-d wul yeččuren, sennden-d gar sin n yiḥulfan-nni. Tira tazerrart deg wammas n tqecwalt tettbeggin-d isem n uḥulfu. Deffir yal tugna n ufus, llant tsura n yisinaf n tiḥeǧǧa yellan țeddun ɣef laẓaɣ, tirza n uzemmur, akked sigman ifensasen. Asismel-agi ačaruɣan yettwaxdem akken ad d-icebbeḥ tudert n tdukkli akked leḥmala gar imseɣtiden imecṭaḥ.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Lay's Love Tawuri Tagejdant: Asebter n Lqecc n Wučči Amecṭuḥ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Lay's Love Tawuri Tagejdant: Asebter n Lqecc n Wučči Amecṭuḥ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Lay's Love Tawuri Tagejdant: Asebter n Lqecc n Wučči Amecṭuḥ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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