Lay's Smiles Campaign Aẓayer n Uceccan n Lwakala by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2022
Lay's Smiles Campaign Aẓayer n Uceccan n Lwakala
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #137247The Design
About Lay's Smiles Campaign Aẓayer n Uceccan n Lwakala
Aḍris n Tektabt: Aẓayer n Uceccan n Lwakala d asisen n uẓayer n uceccan n lmakla i d-yeffɣen di Rrusya. Udem ameqqran yettmuqquten d aẓawan agejdan deg yal aceccan. Aceccan-agi yeṭṭfeɣ deg wammud unaẓur asertay n Lay's akked telɣa n yini i d-yesskanayen tissit n ufaris. Tallalt i d-yettunefken i Uxeddim n Tdukli n Best Buddies Foundation tettwaskan daɣen deg uceccan. Ruble yiwen yettunefk i uxeddim-agi seg yal aceccan i d-yettwaɣen. Askar-agi d asisen n usnadi n sin d asenti n ussirem, akked usenti n tarmit tabaɣurt s wudem n uzur ilaqen.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Lay's Smiles Campaign Aẓayer n Uceccan n Lwakala d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Lay's Smiles Campaign Aẓayer n Uceccan n Lwakala ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Lay's Smiles Campaign Aẓayer n Uceccan n Lwakala yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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