Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.
UzzalAkemmus· 2022
Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit
Aḍris n Tektabt: Bubly Bounce d asnifel n uḥraz i waman igazlen s lkafayin. Aḥraz-agi issimɣur asagen n waman igazlen yellan yakan, ismal-d tagrumma n lkafayin war ma yekcem ɣer tutlayt tamaɣnut n tissiyin n tazmert. Initen ifazen d izuranen, ibawenen (bubbles), asirem d imeẓẓuɣen n usmi ttwaḥerzen, iwakken tabadut n tsuqit ad teqqim tefra i tmusni. Asnifel-agi issawal daɣen ɣef useqdec n sin lḍwaq deg yiwet n tissit. Anagraw-agi ittwaxleq iwakken ad iɛeǧǧeb i yimsaɣen imirenen akked wakken ad iban s wudem ifazen deg yisaraḍiyen n usaɣen.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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