Lay's 2021 Mood Match Taɣbula Tagejdant: Aṭṭaks n Learǧin sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2022
Lay's 2021 Mood Match Taɣbula Tagejdant: Aṭṭaks n Learǧin
sɣur PepsiCo Design and Innovation
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #137243Afeṣṣel
Ɣef Lay's 2021 Mood Match Taɣbula Tagejdant: Aṭṭaks n Learǧin
Aḍris n Tektabt: Lay's 2021 Mood Match d tanezduɣt n uṭṭaks n leqdic n tewlemt n uɣmis, i d-ițwaxedmen i tefranin n twacult n tewsit n uzeḍam. Aserwas-agi yezmer ad d-yawi ukuz n yisenfaren i d-yusan seg iselsa n lḥala tanewsit, mkul yiwen yeɛlaq d asmekti neɣ d tiktiwin ifazen. Askasi ițwabeddun d asnerni n tezmert neɣ d tefrat n tugniṭ n talwit. Mkul asenfar yemṭeddu ɣer yiwet n tuɣmest akked yiwet n tiktit: aḥmed i Grilled Cheese and Tomato Soup, asirem i Cappuccino, azuzer i Chili akked lferḥ i Salted Caramel. Aṭṭaks-agi yețțak-d asuref agejdan si tudert n mkul ass.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Lay's 2021 Mood Match Taɣbula Tagejdant: Aṭṭaks n Learǧin d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Lay's 2021 Mood Match Taɣbula Tagejdant: Aṭṭaks n Learǧin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Aseḥbiber
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
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