Uzzal Akemmus · 2022
Lay's Flavor Swap Influencer Kit Aḥraz n Lqut
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Uzzal 2022 in Akemmus
- Estimated Number of Design Views: 20,209
- Verification code 74D70DB183 · Verify this award
Colors
About Lay's Flavor Swap Influencer Kit Aḥraz n Lqut
Lay's Flavor Swap Influencer Kit d asnas n uḥraz n lqut yettwaxedmen i wesnas n unebdu i d-yewwin lḥawijjat n Funyuns akked Doritos ɣer ichips n Lay's. Aḥraz-agi yesduklen tanaḍt tamirant n weɣlaf n Lay's akked ini n tignit n yal lḥawija: aẓergaɣ i Cool Ranch d azegzaw i Funyuns. Tira n telli n twenzat tacercurt itekksen ɣer talɣiwin n ichips imezwura, kkat-tt ɣef umyanaw gar tinselt-nni yesnasen. Yettwaxdem daɣen aḥraz asuf i yimehlal, iwakken ad d-ttwazenzen i medden yettwassnen deg umeslay, akken ad bdun idiwenniyen ɣef usnas.
About the Tarbaḥt A' Design Award n Uzzal
Lay's Flavor Swap Influencer Kit Aḥraz n Lqut d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Lay's Flavor Swap Influencer Kit Aḥraz n Lqut ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Press Kit
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
