Uzzal Akemmus · 2022
Mirinda Vintage Special Edition Tawuri Tagejdant: Aţţaf n Waman Yeswan
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Uzzal 2022 in Akemmus
- Estimated Number of Design Views: 22,607
- Verification code 1B09FAEC40 · Verify this award
Colors
About Mirinda Vintage Special Edition Tawuri Tagejdant: Aţţaf n Waman Yeswan
Aḍris n Tektabt: Mirinda Vintage Special Edition d asuffeɣ n uţţaf i yiwen n waman yeswan. Talγemt tesserس alugu ubelεem n tferregt di lqaεa, s isem n Mirinda yettwaskaren s tira tuḍurin, am ubẓaḍ, i yemgaraden ɣef tira n uzawan amiran n tikta. Tettwasqedec tiqbucin n tazegzewt akken ad yeqqim waman-nni banen, ma d takupt tamellalt d tazedgant i d-ijerrden udem aqbuṛ. Asuffeɣ-a yesdukkel isallen aqbuṛen n tikta akked uḥric aḍfir asaḍan. Agmuḍ d aţţaf yezmer ad ittwajemε, ittuḥвезa i yimseqdacen imecṭaḥ akked win yessnen yakan tikta.
About the Tarbaḥt A' Design Award n Uzzal
Mirinda Vintage Special Edition Tawuri Tagejdant: Aţţaf n Waman Yeswan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Mirinda Vintage Special Edition Tawuri Tagejdant: Aţţaf n Waman Yeswan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Press Kit
- Unique Properties
- On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
- Inspiration
- The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.
