Satine Pro Tawlaft n uyefki by L3branding is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2022
Satine Pro Tawlaft n uyefki
by L3branding
Client: L3branding
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #138900The Design
About Satine Pro Tawlaft n uyefki
Satine Pro d aḥric n usebter i uyefki n uffiltru amenzu i ttnuzun di Sin. Ayefki-agi ɣur-s aprotein n 6 igṛamen i 100 mmillilitren. Aṣeggem-agi yessers uṭṭun 6 di tlemmast n wallen n useddu, i d-yettwaxelqen s useṛṛeɣ akked useddu n yiferdisen imagnuten am tsita akked yemɣan. Tasita tummidt teffer deg tugna. Tarrayt-agi tetteddu ɣef Ukubizm akked tẓuri tabestraḍt, anda tilawt tettwafṛeq syen tettwabnu i tikkelt-nniḍen. Aḥric n usebter s ɣur-s 50 ɣef 50 ɣef 180 mmillimitren. Iswi d asbadu n taggayt tamaynut n uyefki akked usebgen n unamek amagnu yerna yeṣfa.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Satine Pro Tawlaft n uyefki d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Satine Pro Tawlaft n uyefki ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Team Members
- Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He
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