Kellipops Asemde by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.

UzzalAkemmus· 2023

Kellipops Asemde

by Antonia Skaraki

Client: Viap

Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Asemde

Tikci; Lεečč; Ckulata di kullec. Swi s Charlie d Teεzemt n Ckulata. Amek ara d-iban wass dinna? Isebbabin n ckulata ad d-ffɣen seg iqecwalen-nsen s tezmart tameqqrant, ad ccḍḥen ɣur-k, ad k-ssawlen ad tccḍeḥeḍ yid-sen, ad ten-txedmeḍ d tid-ik. Di tazwara, imnefsan walan-ten di leεqel-nsen, slan i twarγa-nsen. Muqlen-iten seg iqecwalen-nsen, mmeslayen i tṛuḥ. Syen, rsmen-iten. S ṣṣut-nsen, taγessa-nsen, iferdisen n ugeffur, d yiniten iǧehden i d-ssuturen taεebbut ur nekkat.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Kellipops Asemde d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Kellipops Asemde ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas