Jinlongquan Beer Taxxamt n Tedwilt sɣur Jin Zhang

Jinlongquan Beer Taxxamt n Tedwilt sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2023

Jinlongquan Beer Taxxamt n Tedwilt

sɣur Jin Zhang

Amsaɣ: InBev jinlongquan beer (Hubei) Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

17,363

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #144964

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Jinlongquan Beer Taxxamt n Tedwilt

Taxxamt-agi n tedwilt tesseqdac amaskaṛ n teṣwitin amuḥend deg iseggasen n 1980 d amedya n usnulfu, ayen ara d-yesmekti i waṭas n imdanen, gar-asen ilemẓiyen, tizemmar-nsen, yerna ara yeg tamyigawt taḥulfant yelhan. Unuɣ isseqdec taxxamt n ukartun asurdi i wesnulfu, ayen yellan d anafaɛ, yettummesten tamaḍalt yerna yettseṭṭef azref. Deg wakud-nni, yeldi s tneɣlet tlata n teqburin tizuɣalin di tama tamezwarut n texxamt n tedwilt, ayen yettajjan ad neẓr srid ineggura yemxallafen n tabyirt yellan daxel, yerna yewwi-d asnulfu s tlata n iswiren: aḥsis, ammesten n twennaḍt d twuri.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Jinlongquan Beer Taxxamt n Tedwilt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Jinlongquan Beer Taxxamt n Tedwilt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Jinlongquan Beer Taxxamt n Tedwilt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Tigejdiwin & Akemmus: Width 370mm x Depth 70mm x Height 310mm
Tibzimin: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Tasnakta n Ufares: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Asewḥel n Usnulfu: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Anadi: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Aseḥbiber: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Tanzagt n Usenfar: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Tanila n Umahil: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Ibrivan: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer