Huanghelou Takeppunt n Tbirt sɣur Jin Zhang

Huanghelou Takeppunt n Tbirt sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2023

Huanghelou Takeppunt n Tbirt

sɣur Jin Zhang

Amsaɣ: Huanghelou

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

15,633

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #144959

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Huanghelou Takeppunt n Tbirt

Aberǧ n Ukerci Awraɣ d aɣerbaz ameqqran ugaren-ixeṭṭren deg Wuhan, Ccinwa. Taggayt-agi n tbirin d tiɣemmaṛin n tugna n temdint i d-yessuffeɣ Aberǧ n Ukerci Awraɣ. Ssummurent tamdint n Wuhan i yal yiwen s tbirt, afaris n useqdec n yal ass. S useqdec n uzegzaw ara d-yemmalen tudert d tezmert, d azeggaɣ ullig ara d-yesken tafrawant n temdint seg wass ar yiḍ. Deg ufran n yiferdisen, ameswaḍ inadi ɣef yiferdisen imeqqranen-nniḍen deg temnaḍin n temdint, yerna yernu tifekkiwin n yimdanen akken tudert ad tettwali tḥey-itt ugar daɣen ad teqqerreb ɣer yiseqdacen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Huanghelou Takeppunt n Tbirt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Huanghelou Takeppunt n Tbirt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Huanghelou Takeppunt n Tbirt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Tigejdiwin & Akemmus: Width 65mm x Depth 65mm x Height 115mm
Tibzimin: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Tasnakta n Ufares: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Asewḥel n Usnulfu: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Anadi: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Aseḥbiber: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Tanzagt n Usenfar: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Tanila n Umahil: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Ibrivan: The intellectual property/patents/copyrights belongs to Yellow Crane Tower