Daity Galaxy Agendus n Tissit Taḥelwa by Mohsen Koofiani

Daity Galaxy Agendus n Tissit Taḥelwa by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.

UzzalAkemmus· 2024

Daity Galaxy Agendus n Tissit Taḥelwa

by Mohsen Koofiani

Client: Daity Galaxy

Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category

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Colors

The Design

About Daity Galaxy Agendus n Tissit Taḥelwa

Yettban-d belli agendus-agi yettwabna i warrac. Amezdi gar yigemman deg yisṭam yemgaraden yettban-d. Akk sɛan aɛeqqal s yiniten ijemlen, ttwabnan skud umuṭṭu umezdi, imezzi n timeṣliyin ttwasiḍen s tarrayt yemgaraden akken ad tettwaḥraz tiṭ ɣef yisem d tewsit n tḥelwa. Deg ubani-ya, akken ad d-yeglu ugar n uɣbalu ɣef ugendus, seqdacen timeṣliyin n tasurtit d tid n tarrawt, i yettwaxedmen s tetiknikt n yiniten n waman deg ugezdu n tugna.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Daity Galaxy Agendus n Tissit Taḥelwa d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Daity Galaxy Agendus n Tissit Taḥelwa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging: Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags: Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration: The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now.
Operation Flow: The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani