Kanpai Amahil n uceggeɛ n tissit n lqahwa n tucḍa by Hui Tu

Kanpai Amahil n uceggeɛ n tissit n lqahwa n tucḍa by Hui Tu is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.

UzzalAkemmus· 2024

Kanpai Amahil n uceggeɛ n tissit n lqahwa n tucḍa

by Hui Tu

Client: Hungkung University

Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category

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Colors

The Design

About Kanpai Amahil n uceggeɛ n tissit n lqahwa n tucḍa

Kanpai d amahil n uceggeɛ ideg yețwaxdem i tissit n lqahwa n tucḍa yețwaxedmen di temdint n Taichung, Taiwan. Temdint n Taichung d amur meqqren n tmurt n Taiwan anda tețwazreɛ tucḍa, maca tissit-agi n lqahwa n tucḍa yellan din meẓẓi bu tafyirt, daymi i d-yețwaxdem yiwet n tarrayt tamaynut i uheggi n tissit-agi. Isem Kanpai yebɣa ad d-yini "sḥasi taqbuct-ik" s tutlayt tacinwit, yerna d isem yeɛnan tafrat neɣ asfugel. Tugniwin tigejdanin n umahil-agi d tugniwin tigeometrikanin n yiɣes n tankan akked ponkan, i d izuran igejdanen n uceggeɛ-agi. Tafrat n telli n yiɣes n tucḍa tețwaskan-d s uheggi asemmam akked usenqes n tqecwal. Amahil-agi yesɛa lqedd n 80 s 80 s 240 milimitrat.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Kanpai Amahil n uceggeɛ n tissit n lqahwa n tucḍa d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Kanpai Amahil n uceggeɛ n tissit n lqahwa n tucḍa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022