Yihe Dim Sum Aslugen n Uzalu sɣur Ye Zhang d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2024
Yihe Dim Sum Aslugen n Uzalu
sɣur Ye Zhang
Amsaɣ: Beijing Jiaotong University
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #159111Afeṣṣel
Ɣef Yihe Dim Sum Aslugen n Uzalu
Ayen aqbur: Yihe Dim Sum d asuqel n uzalu i tsuta n weɣrum s uɣanib n Beijing i yettwaznuzun ɣer Iqser n Unebdu. Tabewwaḍt tazegzawt tesɛa lqedd n 230 ɣer 230 ɣer 60 lmilimitr, tettawi ka4 tbewwaḍin timeẓẓyanin s lqedd n 110 ɣer 110 ɣer 45 lmilimitr. Ṛebɛa n imukan yettwassnen n Iqser n Unebdu ttwaskarent d tugniwin akken ad d-ssekntent ṛebɛa iɛeṭṭaren n weɣrum. Tugniwin-agi sdukklent tasnaɣwant taqburt tacinwat d uɣanib n pop art akked yiswiren n usemselsel yettwakksen seg tewlafin tiqburin. Tabewwaḍt tesseqdac tasiwelt s UV, tugelt n uɣumis n ukaɣed, adeg amellal yettwaɣan s ubruns i tira n yidisan akked tuccḍiwin yettwagezmen s lḥiḍ i wakken ad tesɛu tезmert.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Yihe Dim Sum Aslugen n Uzalu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Yihe Dim Sum Aslugen n Uzalu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Yihe Dim Sum Aslugen n Uzalu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
- Tigejdiwin & Akemmus
- Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm - Tibzimin
- The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
- Tasnakta n Ufares
- The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
- Asewḥel n Usnulfu
- The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
- Anadi
- Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging. - Aseḥbiber
- The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent. - Tanzagt n Usenfar
- The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
- Tanila n Umahil
- The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
- Ibrivan
- This work is all original images not copyrighted.
- Igmamen n Terbaɛt
- Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou - Imsuren n Tugniwin
- This work is all original images not copyrighted.
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