Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.
UzzalAkemmus· 2024
Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut
by PepsiCo Design and Innovation
Client: PepsiCo
Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #159599The Design
About Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut
Aḍris n Tektabt: Doritos Solid Black 2023 d asuneɣ n uţebbal n lqut n telɣa tudsant i d-yettwaxedmen i tazwara n usnas n tmasɣent n lqut yesduklen inagmayen d yimseɣtiyen Iberkanen. Tasegdiwt yal aseggas tettwasɣawel ar tesqamut n umyalel i d-yesnernin imesnulfuyen Iberkanen. Aselkim yettwaxdem sɣur Mz. Icar, tarabaɛt n ẓẓayer tudsant war-isem i d-tekka s wugar n tilawin Tiberkaniyin. Aselkim yettwasnernin sakin ar unagraw asfaylan aḍrisan aciwan, s usnas n tesngift-is d yiseklan-is ɣef uţebbal, agraw n uneflay d ussenfar. Agraw yesɛa tuɣmert n weẓru n Msir, ideg-as usumer sɣur uḥeǧǧam n tmasɣent.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Doritos Solid Black 2023 Tawuri Tagejdant: Aţebbal n Lqut ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Inspiration
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
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