Mirinda Global Refresh Tawinest n uceyyeɛ n tissit by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.
UzzalAkemmus· 2024
Mirinda Global Refresh Tawinest n uceyyeɛ n tissit
by PepsiCo Design and Innovation
Client: PepsiCo
Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #159631The Design
About Mirinda Global Refresh Tawinest n uceyyeɛ n tissit
Mirinda Global Refresh d asuneɣ n tawinest n uceyyeɛ i yettwaxedmen i yiwet n tsemmit n tissit tagazit. Tawinest-agi tettak i tsemmit yiwet n tmuɣli tajdiṭ akked usnifel iban ger tesmimin n tissit tigazitin. Amawal ubannay yesɛa tazmert, d amaynut yerna d asnulfu, yettwasnulfa s wallen n medden imecṭaḥ, i yettqedcen aṭas s tkatut tadigitalt yesɛan tamuɣli tabanant s tismmin. Asuneɣ-agi yesmenyaf daɣen tirmit tamezwarut n tsemmit deg tɛeggalin n tfakya timaynutin d tin yesderɣlen. Udem-agi amaynut yebɣa ad yerr tamuɣli tugar ɣef tsemmit yerna ad as-yefk ttawil ad d-tban ger tsemmitin nniḍen deg ssuq n wass-a.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Mirinda Global Refresh Tawinest n uceyyeɛ n tissit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Mirinda Global Refresh Tawinest n uceyyeɛ n tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Inspiration
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
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