Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2024
Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit
by PepsiCo Design and Innovation
Client: PepsiCo
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #159637The Design
About Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit
Mirinda Plus Restage d aselkin n ureṭṭal i tissit n soda s ṭṭeɛm n ttfaḥ, itwazenzen di Maṣr. Soda d tissit yettwasɛeddin akteṛ deg tegnitin tuzzigin akked temlilit tinmettiyin di Maṣr, anda aṭas n yimdanen ur sswan ara ccṛab. Mirinda Plus tegber soda s kra n uɛessir n ssiṛwan, ayen i itwafqen akked tegnitin am tigi. Aselkin-agi isseqdac anagraw n timmeɣra tazedgant yesɛan tafat, ittwaxemmem akken ad d-yefk azal, ama deg wass ama deg tameddit. Aselkin-agi ismenyaf Mirinda Plus am tugna timeqqṛant n Mirinda, tissit n soda s ṭṭeɛm n ttfaḥ yettwassnen di ddunit meṛṛa.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Mirinda Plus Restage Aselkin n Ureṭṭal n Tissit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
- Inspiration
- To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.
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