Pepsi Super Bowl LVII Alumitek Tawwurt n Uḍebsi n Waman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2024
Pepsi Super Bowl LVII Alumitek Tawwurt n Uḍebsi n Waman
by PepsiCo Design and Innovation
Client: PepsiCo
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #159650The Design
About Pepsi Super Bowl LVII Alumitek Tawwurt n Uḍebsi n Waman
Pepsi Super Bowl LVII Alumitek d takarḍa n uḍebsi n waman s uɣzaf iwezlen i d-ttwaxedmen i wemyugar ameqqran n tkurt n uḍar i illan deg Phoenix, Arizona. Aslaḍ-a yewwi lhem-is seg tmurt n lexla n unebdu i t-izzin, i yettwassnen s igenni-s ameqqran akked leɣnayen d leḥyawanat-is yemgaraden. Askusu ibruriden ideg imɣayen seg aberkan ɣer wazegza (ijerdiden) ɣer waberqaq, ismekti-d asaru n yiṭij deg Arizona. Tiseɣzaf n tsegga ttwarnan iwakken ad d-banet zdat n tuɣmas. Idlisen s tili-nsen ttwarnan deg umezruy n lexla n ijeǧǧigen n leqbayel akked ijerbiben, srusun tanmirt i lewḥuc idigan am wuccanen, izerman akked igḍaḍ.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Pepsi Super Bowl LVII Alumitek Tawwurt n Uḍebsi n Waman d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Pepsi Super Bowl LVII Alumitek Tawwurt n Uḍebsi n Waman ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Pepsi Super Bowl LVII Alumitek Tawwurt n Uḍebsi n Waman yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
- Inspiration
- Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.
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