Seoul Auction The Concierge Asnerni agensan sɣur Hyunju Julia Lee

Seoul Auction The Concierge Asnerni agensan sɣur Hyunju Julia Lee d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LbrunzAgensu· 2025

Seoul Auction The Concierge Asnerni agensan

sɣur Hyunju Julia Lee

Amsaɣ: Seoul Auction

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Agensu

10,966

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #164380

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Seoul Auction The Concierge Asnerni agensan

The Concierge di Seoul Auction yerra-d asidef n tesraft s tallunt taminimalt deg tallunt. Yeddukel s talwit ɣer galiri am lobby, yettmuddu-d aḥric azedgan, aneẓẓaf ideg talwit taḥerfit tessaẓlaẓ tirmit n tuɣalin. Tawwurt tameqqrant n tkesrit d usfaylu meqqren ssemṣadan gar tulya d ḥeṛma, skud tidyanin n teẓuri d yiderman irekben i yettwasbedden s tura ssirdiyen inebgawen s talwit. S useqdec n tcebḥit n tallunt tilemt, The Concierge yettak azal ameqqran i tesraft, yeǧǧa ifarisen ad ilint deg wemmas.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Seoul Auction The Concierge Asnerni agensan d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Seoul Auction The Concierge Asnerni agensan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Seoul Auction The Concierge Asnerni agensan yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Tigejdiwin & Akemmus: The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
Tibzimin: MinimalistInteriorDesign, RetailInteriorDesign
Tasnakta n Ufares: The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Asewḥel n Usnulfu: One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Anadi: An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Aseḥbiber: The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Tanzagt n Usenfar: This project started in May 1 and finished in June 3, in Seoul, Korea.
Tanila n Umahil: The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Igmamen n Terbaɛt: Designer: Hyunju Julia Lee
Imsuren n Tugniwin: Photographer: Teo