Avoya Aseddu s Ukerwas sɣur Sule Esra Cetinkaya

Avoya Aseddu s Ukerwas sɣur Sule Esra Cetinkaya d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Avoya Aseddu s Ukerwas

sɣur Sule Esra Cetinkaya

Amsaɣ: Avoya

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

16,074

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #164399

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Avoya Aseddu s Ukerwas

Tabuqalt n waman iγerman Avoya tesmenyif-d tasfayt, azal d usmaynut. Talγa-nnes tanerfaṣt tettawaḍ, tessiǧhed tifekkist tazuṛant mi ara tesmenyif asmel n waman. Tamaṭṭuct tesɛa tignitin tidwiṛin ticfiyin, i yesmenyifen tinzriyin n usmaynut d lǧuher yessnernayen tudert n waman iḍebblen s lmalḥa. Tettwaxdem s ukerwas n flint ufrin n tɣara ɛlayen, s tifranin n uzegzaw aberkan d uzegzaw, tabuqalt-a teḥrez agbur-nnes aqeṣṣar mi ara d-tefk tacebḥit tanerfaṣt. Amzizrew gar tafrawant d tafat yesskanay-d tasfayt-nnes, yessmezday tanefsayt tatrart d tezmert tasnernayant n ugama.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Avoya Aseddu s Ukerwas d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Avoya Aseddu s Ukerwas ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Avoya Aseddu s Ukerwas yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Tigejdiwin & Akemmus: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Tibzimin: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Tasnakta n Ufares: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Asewḥel n Usnulfu: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Anadi: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Aseḥbiber: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Tanzagt n Usenfar: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Tanila n Umahil: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Igmamen n Terbaɛt: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch