Shengquan Aslaḥu n Loya n Bira sɣur Ningbo Mebox Brand Design Co., Ltd d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Shengquan Aslaḥu n Loya n Bira

sɣur Ningbo Mebox Brand Design Co., Ltd

Amsaɣ: China Resources Snow Breweries (China) Qinghai Sales Branch

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

11,999

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #172352

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Shengquan Aslaḥu n Loya n Bira

Shengquan d asɣanen n uslaḥu n loya n bira i d-yekkan seg tmetti taṭibiṭit. Taqerɛet tesseqdac ini alugan azegzaw yesnamaren i tazedgi n waman n tesga n Kunlun, akked yiniyen n lfeṭṭa i d-yesnamaren tigwerra ittwaɣlin s wedfel. Tignatin n ijelaben inaẓuran iṭibiṭiyen akked ugejda n usalay uzedwan ttwaskan-d akked ustayl asirem. Tira tabanaḍt akked yiniyen iǔlaqen ḥekkun i uɣur fessus n tebṭaqit. Tabṭaqit d uslaḥu abarrani ttwaxedmen s ukaɣeḍ yezmer ad d-yuɣal. Taqerɛet tettwaxdem s uzday, aɣummu tettwaxdem s uḥadid. Aslaḥu ɣur-s tiddi n 238 s 75 s 75 imilimitren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Shengquan Aslaḥu n Loya n Bira d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Shengquan Aslaḥu n Loya n Bira ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Shengquan Aslaḥu n Loya n Bira yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Tigejdiwin & Akemmus: 238mm*75mm*75mm
Tibzimin: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Tasnakta n Ufares: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Asewḥel n Usnulfu: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Anadi: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Aseḥbiber: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Tanzagt n Usenfar: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Tanila n Umahil: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Igmamen n Terbaɛt: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang