Melodi Chocolate Aḥric n usxicer sɣur Ebru Sile Goksel

Melodi Chocolate Aḥric n usxicer sɣur Ebru Sile Goksel d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2026

Melodi Chocolate Aḥric n usxicer

sɣur Ebru Sile Goksel

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

7,760

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #175760

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Melodi Chocolate Aḥric n usxicer

Aḥric-agi n usxicer yekka-d seg yidles aqbur n uṣenneɛ n cuklat n turuft. Tira n isekkilen tettwakel ɣef tzemmimin n zik n uḥelwan, ma d tanmmalt tsegmilt tessedday tunéṭ, aṣenneɛ, akked lweṛt. Anagraw uẓawan yettemcabi yerna yezmer ad yettwaseqdec s wugar n usebded ɣef leṣnaf yemgaraden n usxicer. Iṣenɛen yettwafernen s leɛqel, tikeryas, talqayt n useṛfeɛ, akked tetiknikin n usefti, xelqen udem aleqqaq amersli i iwatan i uzenzi akked i tewsa.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Melodi Chocolate Aḥric n usxicer d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Melodi Chocolate Aḥric n usxicer ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Melodi Chocolate Aḥric n usxicer yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Tigejdiwin & Akemmus: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Tibzimin: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Tasnakta n Ufares: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Asewḥel n Usnulfu: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Anadi: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Aseḥbiber: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Tanzagt n Usenfar: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Tanila n Umahil: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Igmamen n Terbaɛt: Ebru Sile Goksel
Imsuren n Tugniwin: Photographer: Yonca Muslubaş