Wilsons Aḍebsi n lqut n yiqjan sɣur Gary Lawson d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2020
Wilsons Aḍebsi n lqut n yiqjan
sɣur Gary Lawson
Amsaɣ: Lawson Design
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #94058Afeṣṣel
Ɣef Wilsons Aḍebsi n lqut n yiqjan
Wilsons d aḍebsi n uḍebbeṛ i lqut n yiqjan yettwaḍɣaḍen s lberd. Tazrirt-agi tesswir tlata n yefarisen, yal yiwen yettwazenz s snat n tuffirin: 2.5 kg akked 10 kg. Isuraf n tmurt n Bṛiṭanya ttalin ɣef yal aḍebsi, yal afaris ɣur-s isem-is akked wallaɣ n yini-s. Iḍebsiyen-agi ttwasiglen s teqbaylit CMYK s tarrayt n flexography s isantiyen yesɛan assaɣ d waman, sennig n uzuran n ini amellal, syen ttwakemlen s teflest yesskeṛṛasen i uḥraz. Iḍebsiyen n paṭṭu yifassen s yiseglafen i zemren ad ldin daɣen ad qqnen ɛiwzen lekyasat iẓidanen, ḥerzen lqut yettili d ajdid ugar n wakud, ɛawnen daɣen ad nesseḥbes asqerdec.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Wilsons Aḍebsi n lqut n yiqjan d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Wilsons Aḍebsi n lqut n yiqjan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Wilsons Aḍebsi n lqut n yiqjan yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
- Tigejdiwin & Akemmus
- The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
- Tibzimin
- pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
- Tasnakta n Ufares
- Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
- Asewḥel n Usnulfu
- Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
- Anadi
- Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
- Aseḥbiber
- Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
- Tanzagt n Usenfar
- The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
- Tanila n Umahil
- Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
- Imsuren n Tugniwin
- Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Yettwaxellṣen
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