Insecta Iridesse 인쇄 판매 카탈로그 by Plus Collaboratives

Insecta Iridesse 인쇄 판매 카탈로그 by Plus Collaboratives is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

은광고· 2022

Insecta Iridesse 인쇄 판매 카탈로그

by Plus Collaboratives

A' Design Award 은상 Winner in 광고 Category

52,534
Verified Award Winner
Verify Award Status for #131277

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Insecta Iridesse 인쇄 판매 카탈로그

인섹타 이리데세(Insecta Iridesse)는 메탈릭 인쇄 효과를 선보이기 위해 제작된 인쇄 판매 카탈로그입니다. 이 카탈로그는 일반적인 컬러 스와치를 대신하여, 가상의 희귀 곤충 종을 기록한 가상 탐험가의 탐사 일지 형식을 취합니다. 팔찌, 목걸이, 헤어 장식, 귀걸이, 브로치 등 보석처럼 빛나는 30점의 주얼리 작품은 거의 전부 종이로 제작되었으며, 특수 금색·은색·흰색 잉크로 인쇄되었습니다. 폴리오에는 코팅지와 비코팅지에 인쇄된 접이식 지도, 티켓, 신문 스크랩, 증명서가 담겨 있습니다. 관람자는 각각의 인쇄 효과를 가까이에서 세심하게 살펴보도록 초대됩니다.

The Recognition

About the A' Design Award 은상

Insecta Iridesse 인쇄 판매 카탈로그, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Insecta Iridesse 인쇄 판매 카탈로그, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Insecta Iridesse 인쇄 판매 카탈로그, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensions & Packaging: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Tags: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Production Technology: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Design Challenge: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Research: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspiration: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Project Duration: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Operation Flow: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Team Members: PLUS Collaboratives
Image Credits: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.