Penny 저금통 by Dario Narvaez is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 선물용품 디자인 Competition Category.

철선물용품· 2022

Penny 저금통

by Dario Narvaez

Client: Dario Narvaez Design

A' Design Award 철상 Winner in 선물용품 Category

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Colors

The Design

About Penny 저금통

페니(Penny)는 동전을 보관하기 위해 디자인된 저금통이다. 페니의 형태는 깨진 돼지 저금통을 닮았는데, 이는 금융 위기를 상징할 때 흔히 사용되는 이미지다. 페니는 사출 성형된 12개의 PVC 부품으로 이루어져 있으며, 네오디뮴 자석으로 서로 결합된다. 부품들은 손으로 분리할 수 있고, 저금통을 바닥에 던져 흩어뜨릴 수도 있으며, 이후 동일한 본질과 기능을 유지한 채 95,040가지의 서로 다른 방식으로 재조립할 수 있다. 무광 텍스처 표면은 자국과 흠집을 감춰준다. 페니는 회복력, 그리고 크게 넘어진 뒤 다시 일어서는 재건의 상징으로 의도되었다.

The Recognition

About the A' Design Award 철상

Penny 저금통, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Penny 저금통, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Penny 저금통, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Penny is a coin container whose aesthetics resembles the symbolic image of a broken piggy bank, commonly used as the representation of a financial crisis or an economic crash. Unlike other piggy banks, Penny provides an enjoyable way to access the loose change: Penny can be broken into pieces and reassembled in thousands of ways while retaining its essence and functionality.
Dimensions & Packaging: The complete piggy bank has a diameter of 127mm, and each part measures 75 x 75 mm. Penny comes in separate pieces in a small packaging of 100mm per side, allowing the enjoyment of immediately assembling the bank after is unboxed. As a Lego set, this way of containing the piggy bank saves time and cost in the assembly line, shipping, and warehousing space.
Tags: piggy, bank, savings, broken, cracks, penny, coins, coin, crash, fall, economy
Production Technology: Penny piggy bank is composed of 12 PVC injection molded parts, 7 unique parts: the ears and the empty parts are repeated. The parts are injected using simple side to side pull angles. The material used in Penny provides a wide range of benefits for this type of application: high resistance to impact, as well as excellent design qualities and finishes. On Penny, the surface finish has a fine textured and matte to conceal marks and scratches from falls or strikes.

Neodymium magnets function as the attaching elements.
Design Challenge: To achieve the initial vision, it was necessary to create and experiment with a computer algorithm using parametrical software to tessellate a sphere into equally chaotic-looking parts, giving the impression that the object was once broken. These modules also needed to be interlocked in any direction, posing an even bigger challenge. It was also important to dial the geometry and the material, work with tight tolerances, simple pull angles, sizes and thickness to create the perfect fit between the parts, as well as keeping a low production cost.
Research: Literature Reviews and Archetype Research were part of the initial Discovery work. The goal was to set the symbolic archetype to store coins, as well as looking for memorable ways to access them. Based on the research, most countries in Latin America, Middle East and Africa and many countries in Europe and Asia, still use cash as a daily currency, and going cashless is far from attainable due to cultural predispositions. The use of cash remains above average in these areas. Piggy banks also are the simplest and most effective way to save loose change, and provide a meaningful and educational way to teach children about the importance of this habit.
Inspiration: After seeing the loss and hardship suffered by millions of people during the pandemic, Penny is a representation of what is lost and broken, can also be recovered in unique and unexpected ways. A message about resilience, of how life can be rebuilt even after the effects of a hard fall. The Japanese tradition of Kintsugi also served as the perfect reference: finding uniqueness and beauty in the brokenness and imperfection by highlighting the cracks as the crucial aesthetic element.
Project Duration: From ideation to product development and manufacturing. The Project started in April 2020 and it was completed by December 2021. Penny is expected to be in the market by the end of 2022.
Operation Flow: Penny provides the users with different and fun ways to access the coins after they have been stored. Penny can be broken into pieces and reassembled in 95.040 ways, while retaining its essence and functionality: It can be thrown onto the floor or hit with a hammer, or it can be assembled and disassembled piece-by-piece.

Also, as in traditional ceramic piggy banks and vinyl toys, Penny serves as a tri-dimensional canvas for customization. The new creations become even more intriguing, unique, and personal after the piggy bank is reassembled in one of the other thousand ways.
Patents: Copyrights belong to Dario Narvaez, 2022
Image Credits: Image #1: Photographer Liliana Cervantes, Penny Piggy Bank, 2021.
Image #2-4: Photographer Liliana Cervantes, Penny Piggy Bank, 2021.
Video Credits: Editing Camilo Narvaez, 2021.
Music: Ballerina by Yehezkel Raz. Artlist License Number - 852264.