디자이너 Ao Zhou의 작품 Oh Chair 독서 라운지은(는) 매우 권위 있는 2024 A' Design Award 철상의 제너레이티브, 알고리즘, 파라메트릭 및 AI 보조 디자인 부문에서 탁월한 수상작입니다.

철제너레이티브· 2024

Oh Chair 독서 라운지

디자이너: Ao Zhou

클라이언트: Meso Design

제너레이티브 부문 A' Design Award 철상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Oh Chair 독서 라운지 소개

오 체어는 상징적인 레트로 퓨처리스틱 에그 체어에 대한 현대적 재해석입니다. 굽은 와이어 베이스와 시각적으로 개방된 시그니처 시트 디자인을 결합함으로써, 디자이너들은 최첨단 기술에 대한 자신들의 접근 방식의 본질을 담아낼 수 있었습니다. 창작 과정에 AIGC를 활용함으로써 오 체어는 인공지능에 대한 디자이너들의 관점을 보여줍니다: 열린 마음과 신중한 고려로 함께 협력하며, 주변 맥락을 염두에 두면서 진보를 수용하는 것입니다.

수상 인정

A' Design Award 철상 소개

Oh Chair 독서 라운지, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Oh Chair 독서 라운지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Oh Chair 독서 라운지, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Oh Chair is a modern response to the iconic retro-futuristic egg chair. By incorporating the bent wire base and the visually open design of the signature seat, the designers were able to capture the essence of their approach to cutting-edge technology.
Involving AIGC in the creation process allowed Oh Chair to showcase the designers' perspective on Artificial Intelligence: co-piloting with an open mind and careful consideration, embracing progress while being mindful of the surrounding context.
치수 및 패키징: 706 mm X 1316 mm X 1356 mm
태그: Artificial Intelligence, Algorithmic Furniture, Retrofuturistic, Sustainability, AI-Assisted Design, Furniture Design, Generative Design, Recycled Material, Stainless Steel, Future Casting, Lounge Chair, Sessel Design, Ergonomics
생산 기술: Design Process: Blender/Figma/Photoshop/AIGC

Materials: 100% recyclable polyethylene, Fabric, Stainless Steel
디자인 과제: Training the AI model is the biggest challenge that we met. Instead of just starting from scratch with a publicly available generative AI model, we trained the Stable Diffusion image-generation model on both modernism and retro-futuristic catalogs from the 1920s-1930s, and 1950s to 1960s. This process leads to thousands of Iterations and Ideations. We need to adapt to the technical demands of AI and invest in training and infrastructure. Images generated with these two distinct data sets reflect the general aesthetic of those time periods and that also correspond with our original design goal: While following the legacy of the timeless design from above two golden periods, exploring new materials, construction techniques, and ergonomic solutions within the constraints of a chair design, ultimately producing a functional and aesthetically compelling piece of furniture.
연구: This design project is a speculative experience exploring the impact of creative technologies on the design process. We suspect generative design will speed up the early stage exploration with conversational response, but yet know how it helps the final visualization. To figure out, we conducted qualitative research on how the designer workflow is impacted by generative co-creation.

In this test, designers are the participants. We collected and analyzed data exchange from every step of the design process, from MidJourney to Blender to Photoshop, and found the preset “prompt” setting of the scope for the entire project. After the back-and-forth chat process between the chief designer and mid-journey, generative tech assisted the designer in putting their vision to work and setting the boundaries and visual direction with an extensive image database from both modernism and retro-futuristic, thus clarifying the designer’s direction with the provided tangible option for the next stage.

However, the image generated by AI hardly applies to furniture modeling and production because of its limitation on understanding the z-axis and following the basic law of physics. Here is when the designer takes the lead. During the iteration phase, the design, and design alongside the visualizer collaborated as human factor engineers to restructure the initial design with more human factor and production consideration. Adding human touches, like a round cushion for back support and a visual icon; injects consciousness of sustainability with the material choice. At this stage, generative AI assists the creative process by presenting an incorrect baseline design embodied in the same art direction, this gives designers great motivation to “Correct” the structure, thus self-critique their vision and focus on the human factor and material choices.

The result of the research result is that generative AI is a great tool for visualizing designer vision with lightning speed and liberating design from the heavy lifting of self-double by accelerating the brainstorming process with a pre-trained database and creating “other” derivatives from “self” for more conscious iteration and less self double for later revisions.
영감: The seating of the Oh Chair is reminiscent of bended paper, mimic the lightness and organic fluidity of a paper drifting in the wind, and symbolizing the dawn of a new era.
The welded metal tubes, with their simple bends, pay homage to the outline of a classic paperclip.
Drawing inspiration from Munich, the birthplace of Stable Diffusion, this armchair seamlessly blends diversity, vitality, humanity, and urban elements all in one.
프로젝트 기간: The project started October 2023 in Munich, and finished in January 2024 in Munich and Los Angeles.
팀원: Art Director: Jiaying Zhou(Connie)
Chief Designer: Ao Zhou
Visualization Designer: Jackson Zhang