Serpentine Seasons 애니메이션 영상 by Leijing Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 제너레이티브, 알고리즘, 파라메트릭 및 AI 보조 디자인 Competition Category.
철제너레이티브· 2025
Serpentine Seasons 애니메이션 영상
by Leijing Zhou
Client: Zhejiang University
A' Design Award 철상 Winner in 제너레이티브 Category
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The Design
About Serpentine Seasons 애니메이션 영상
《설펀타인 시즌스(Serpentine Seasons)》는 인공지능으로 제작된 애니메이션 영상이다. 이 작품은 중국의 백사(白蛇) 전설을 한 해를 구분하는 전통 체계인 24절기를 통해 새롭게 이야기한다. 6분 길이 영상의 각 부분은 하나의 절기와 연결되며, 계절이 흘러감에 따라 장면이 변화한다. 이미지는 텍스트-투-비디오 생성과 스타일 트랜스퍼 기법으로 제작되어 동양적인 시각 양식을 유지한다. 《설펀타인 시즌스》는 인공지능이 디지털 스토리텔링을 통해 문화유산을 어떻게 구현할 수 있는지를 보여준다.
The Recognition
About the A' Design Award 철상
Serpentine Seasons 애니메이션 영상, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Serpentine Seasons 애니메이션 영상, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Serpentine Seasons 애니메이션 영상, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This AI-generated video integrates the legendary White Snake with the 24 Solar Terms, creating a unique fusion of Chinese mythology and traditional timekeeping. Utilizing advanced AI visual synthesis, the design captures the poetic rhythm of nature, presenting dynamic seasonal transitions through the lens of folklore. Its innovation lies in blending cultural heritage with cutting-edge technology, offering an immersive and visually stunning interpretation of time and transformation.
- Dimensions & Packaging
- This is a digital video project with no physical dimensions. It is optimized for standard video display formats, including 4K resolution. The video duration is approximately 6 minutes, with each section aligning with a specific Solar Term, seamlessly transitioning between them. The project utilizes AI-driven video generation, ensuring smooth integration of the cultural narrative and seasonal shifts, tailored for presentation on digital platforms and multimedia exhibitions.
- Tags
- AIGC, White Snake, 24 Solar Terms, Chinese culture, folklore, generative art, digital storytelling, seasonal transitions, style transfer, cultural innovation
- Production Technology
- We adopt the technologies of Text-to-Video and Style Transfer to ensure that the images not only possess Eastern aesthetics but also conform to the characteristics of the solar terms. The AI tools we use include Midjourney (text-to-image) and runway (image-to-video), among others.
- Design Challenge
- The main challenge lay in blending traditional cultural narratives with cutting-edge AI technology. Balancing the integrity of the White Snake legend with the technical demands of AI-driven storytelling required careful cultural research and innovative thinking. External challenges included limited AI tools capable of translating the complexity of seasonal transitions into a cohesive narrative, while internal obstacles involved aligning the visual and emotional tone of the project with the original folklore’s themes of love and transformation.
- Research
- Type of Research: Design Research
Research Objectives: To explore how AI can be used to reimagine traditional folklore in a contemporary digital medium.
Methodology: A combination of AI video generation, style transfer, and cultural analysis was employed to develop the design.
Data Collection and Research Tools: AI modeling software, video editing tools, and cultural research databases.
Participants or Experiments: The research involved collaboration with digital artists and AI specialists.
Results: A seamless integration of traditional folklore with modern AI technology, creating an immersive digital experience.
Insights and Impacts: The project demonstrates the potential of AI in preserving and transforming cultural heritage in innovative ways, with implications for the future of digital storytelling and design.
Effect in Real-Life Phenomena: The project contributes to the discourse on digital culture and the role of AI in cultural preservation, impacting both artistic practices and public engagement with folklore. - Inspiration
- Inspired by the legend of the White Snake and the 24 Solar Terms, this project seeks to explore the intersection of mythology, nature, and time. Drawing from traditional Chinese philosophy, it visualizes seasonal transformations through AI-generated imagery, merging folklore with technology. Rooted in research on computational creativity and cultural storytelling, this work reinterprets ancient narratives using modern digital techniques, offering a novel perspective on tradition and innovation.
- Project Duration
- The project started in October 2024 in China and finished in March 2025 in China.
- Operation Flow
- The video flows in a nonlinear narrative, where the White Snake interacts with the changing seasons represented by the 24 Solar Terms. As the seasons progress, the environment adapts, with the character's emotions and actions shifting in response to the natural world. The interaction between AI and cultural symbols enhances the depth of storytelling, offering viewers an evolving experience where each transition aligns with the thematic shifts of the Solar Terms.
- Team Members
- Xiaotong Guan
Leijing Zhou
Xinmiao Shen
Xiaofei Gong
Menghan Li
Jinjie Li
Qianyi Wang
Zihan Zhang
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