Ecological Journey Gift Box Hingiv by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.
ZîvPakêtkirin· 2020
Ecological Journey Gift Box Hingiv
Client: Wuhan Little Bee Food Co., Ltd.
Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #103183The Design
About Ecological Journey Gift Box Hingiv
Sêwirana diyariya diyariyê ya honik ji "rêwîtiya ekolojîk" ya Shennongjia bi nebatên çolê yên dewlemend û hawîrdora ekolojîk a xweşikî re têmeşandin. Parastina jîngehê ekolojîk a herêmî mijara afirîner e. Sêwiran hunera kevneşopî ya kevneşopî ya çînî û huner ya şirînek kevneşopî dide pejirandin ku ekolojiya xwezayî ya herêmî û pênc heywanên parastî yên çîna yekemîn ên xeternak û xeternak nîşan bide. Kaxezek dar û darê ziravî li ser materyalê pakkirinê de tête bikar anîn, ku têgeha konsepta xwezayê û parastina jîngehê vedibêje. Bişkojka derveyî dikare wekî wekî qutiyek jêrîn a ji bo reuse bikar bînin.
The Recognition
About the Xelata A' Design Award a Zîvîn
Ecological Journey Gift Box Hingiv xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Ecological Journey Gift Box Hingiv karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Ecological Journey Gift Box Hingiv afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
- Dimensions & Packaging
- Length:300mm, width:220mm, height:80mm
- Tags
- Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
- Production Technology
- As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
- Design Challenge
- Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
- Research
- We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
- Inspiration
- As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
- Project Duration
- Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
- Operation Flow
- This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
- Team Members
- Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng
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