Tanaka 1789 X Chartier Sake Blend 001 Erka Sereke: Pakêtkirina Şûşeya Sakê by Laurent Hainaut

Tanaka 1789 X Chartier Sake Blend 001 Erka Sereke: Pakêtkirina Şûşeya Sakê by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

Tanaka 1789 X Chartier Sake Blend 001 Erka Sereke: Pakêtkirina Şûşeya Sakê

by Laurent Hainaut

Client: Tanaka 1789 X Chartier

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Tanaka 1789 X Chartier Sake Blend 001 Erka Sereke: Pakêtkirina Şûşeya Sakê

Nivîsa Pirtûkê: Tanaka 1789 X Chartier Sake Blend 001 pakêtkirina rêzeyek ji tevlihevkirinên sakê ye. Lebel nexşeyek torî ya reş li ser reş digire ku ji dîwarên Xanexaneya Tanaka îlham girtiye, ku nimûneyek ji avahîsaziya Kura ya serdema Edo ye. Tor wekî verniqên li dora şûşeyê tê çapkirin û di rêzeyek şeşgoşeyan de tê rêzkirin, ku sembola zanistiya bêhnê ye. Reş û spî têne bikaranîn ji ber ku her du marqe jî van rengan dihewînin, û şûşeyên reş ji bo sakêya premyûm têne veqetandin. Herdu nav bi nexşeyek xaçî bi navgîniya tîpa A ya hevpar ve têne girêdan.

The Recognition

About the Xelata A' Design Award a Zîvîn

Tanaka 1789 X Chartier Sake Blend 001 Erka Sereke: Pakêtkirina Şûşeya Sakê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Tanaka 1789 X Chartier Sake Blend 001 Erka Sereke: Pakêtkirina Şûşeya Sakê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Tanaka 1789 X Chartier Sake Blend 001 Erka Sereke: Pakêtkirina Şûşeya Sakê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Production Technology: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspiration: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Team Members: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

Read the Press Release