Dark Horse Wine Primary Function: پاکەتکردنی شەراب by Pierre Delebois

Dark Horse Wine Primary Function: پاکەتکردنی شەراب by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2021

Dark Horse Wine Primary Function: پاکەتکردنی شەراب

by Pierre Delebois

Client: E&J Gallo

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Dark Horse Wine Primary Function: پاکەتکردنی شەراب

Book Text: دارک هۆرس دیزاینێکی پاکەتکردن و براندینگی شەرابە کە بۆ براندێکی شەرابی کالیفۆرنیا دروستکراوە. دیزاینەکە لەسەر بنەمای سیستەمێکی نەرم داڕێژراوە کە هەموو پۆرتفۆلیۆی پاکەتکردنەکە دەگرێتەوە و ڕێگە بە زیادکردنی داهاتوو دەدات. لەیبڵەکان لەسەر کاغەزی کوالیتی بەرز بە کۆتاییەکی مێتاڵی و مات چاپ دەکرێن، کە ئاماژەکانی ڕەنگ و تام بەهێز دەکات. ئایکۆنی براندەکە لە پێشەوە و ناوەڕاستی هەر لەیبڵێک دادەنرێت. ڕووکاری لەیبڵەکە سادەیە، بۆیە ناوەڕۆکی بۆتڵەکە بە یەک تەماشاکردن دەتوانرێت تێبگەیت. ئامانج ئەوەیە کە کوالیتی و تام بە ڕوونی لەسەر ڕەفەکە دەربخرێت.

The Recognition

About the Xelata A' Design Award a Zîvîn

Dark Horse Wine Primary Function: پاکەتکردنی شەراب xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Dark Horse Wine Primary Function: پاکەتکردنی شەراب karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Dark Horse Wine Primary Function: پاکەتکردنی شەراب afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release