Grassy Premiados Primary Function: پاکەتکردنی قاوە لەلایەن Dimitri Lociks

دیزاینی Grassy Premiados Primary Function: پاکەتکردنی قاوە لەلایەن Dimitri Lociks خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2022

Grassy Premiados Primary Function: پاکەتکردنی قاوە

لەلایەن Dimitri Lociks

کڕیار: Grassy Caffè

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Grassy Premiados Primary Function: پاکەتکردنی قاوە

Grassy Premiados دیزاینێکی پاکەتکردنە بۆ قاوەی تایبەتی بەرازیلی. سندووقەکە شێوەی ئۆرگانیک و مۆدیولاری هەیە کە لە تۆوی ماهۆگەنی، دەنکە قاوە و خەمی تەلارسازیی مۆدێرنیستی بەرازیلی وەرگیراوە. شێوە مۆدیولارییەکە ڕێگە بە چیناندن و پیشاندانێکی جیاواز لەسەر ڕەفەکان دەدات. سندووقەکە لە مقەوایە بە لامینەیشنی ماتەکراو، هۆت ستامپینگ و چاپی تاک ڕەنگ دروستکراوە. قاوەکە لە کیسەیەکی پلاستیکیدا ڕاگیراوە کە ڤاڵڤێکی هەیە کە دەنکەکان لە ئۆکسجین دەپارێزێت. لەیبڵێکی چەسپاو لە فیلمی مەعدەنیدا سندووقەکە دادەخات و زانیارییەکانی بەرهەمەکە هەڵدەگرێت، کە ڕێگە بە خۆشکردنی خێرا بە تێچوویەکی نزم دەدات.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Grassy Premiados Primary Function: پاکەتکردنی قاوە xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Grassy Premiados Primary Function: پاکەتکردنی قاوە karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Grassy Premiados Primary Function: پاکەتکردنی قاوە afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
قەبارە و پاکێج: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
تاگەکان: package, Brazilian coffee, biomimetic, bio design,
تەکنەلۆژیای بەرهەمهێنان: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
هەڵەنگاندنی دیزاین: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
توێژینەوە: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
ئیلهام: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
ماوەی پڕۆژە: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
ڕێڕەوی کارکردن: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
ئەندامانی تیم: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
کرێدیتی وێنەکان: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.