Nikasi Pakkirdinî Şûşey Bîre by Tiger Pan

Nikasi Pakkirdinî Şûşey Bîre by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2023

Nikasi Pakkirdinî Şûşey Bîre

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

32,743

Verified Award Winner

Verify Award Status for #144946

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nikasi Pakkirdinî Şûşey Bîre

Nikasi dîzaynêkî pakkirdine bo bîreyekî spî yê bilind ئاست. ملی شووشەکە بە شێوەی سێ ڕەهەندی هەڵکۆڵراوە و وێنەیەکی ئەندازەیی بەرجەستەکراوی نینکاسی هەڵدەگرێت، کە لە ئەفسانەدا وەک یەکەم خواوەندی بیرەسازی باسکراوە. جەستەی شووشەکە بەشێکی لوسکراوە بە خیز، و لەیبڵە بەرزکراوەکە بە شێوەیەک شێوەدراوە کە کراسی خواوەندەکە بێنێتەوە بیر. لە جیاتی پشتبەستن تەنیا بە لەیبڵێکی چاپکراو، شێوە پەیکەرتاشکراوەکەی شووشە ناسنامە بە بیرەکە دەبەخشێت. شووشەکە ٦٣ ملیمەتر پانی و ٦٣ ملیمەتر قووڵی و ٢٢٥ ملیمەتر بەرزییەتی. تاقیکردنەوەی دووبارە و مۆدێلسازی سێ ڕەهەندی بەرهەمهێنانی بەکۆمەڵیان کردە شتێکی گونجاو.

The Recognition

About the Xelata A' Design Award a Zîvîn

Nikasi Pakkirdinî Şûşey Bîre xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Nikasi Pakkirdinî Şûşey Bîre karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Nikasi Pakkirdinî Şûşey Bîre afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan