Nverhong Guihualinzang Ambalaja Vexwarina Alkol Cureyek by Wen Liu

Nverhong Guihualinzang Ambalaja Vexwarina Alkol Cureyek by Wen Liu is a highly esteemed winner of the very prestigious 2023 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2023

Nverhong Guihualinzang Ambalaja Vexwarina Alkol Cureyek

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Ambalaja Vexwarina Alkol Cureyek

Shaoxing Nverhong Winery Co., Ltd. xwedî dîrokek dirêj e. Di 1919 de hate damezrandin, ew nûnerê Huangjiu ye. Ew li Shangyu Dongguan, Bajarê Shaoxing, parêzgeha Zhejiang-ê ye. Ew yek ji pargîdaniyên paşerojê yên pîşesaziya Huangjiu li Chinaînê û yekîneya cîgirê serokê Şaxa Komeleya Pîşesaziya Alkolê ya Chinaînê ye. Nuerhong Huangjiu bi birinca spî ya glûtînous a herî xweş, bi rengek zelal û zelal, bi rengek nerm û lê dewlemend tê çêkirin. çêj û bîhnek xurt û dirêj.

The Recognition

About the Xelata A' Design Award a Zîvîn

Nverhong Guihualinzang Ambalaja Vexwarina Alkol Cureyek xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Nverhong Guihualinzang Ambalaja Vexwarina Alkol Cureyek karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Nverhong Guihualinzang Ambalaja Vexwarina Alkol Cureyek afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang