Ave Natur Pakêtkirina Qutiya Vexwarinê لەلایەن Misteli Creative Agency

دیزاینی Ave Natur Pakêtkirina Qutiya Vexwarinê لەلایەن Misteli Creative Agency خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2024

Ave Natur Pakêtkirina Qutiya Vexwarinê

لەلایەن Misteli Creative Agency

کڕیار: Misteli Creative Agency

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Ave Natur Pakêtkirina Qutiya Vexwarinê

Ave Natur pakêtkirinek sêwiran e bo rêzeyek cê替înkerên şîrî yên li ser bingeha genim (jûlê) çêkirî. Ev rêze vexwarinên genim ên bo lêdan, pijandin û bikaranîna barista, vexwarinek genim a bi tama çîkolatayê û smoothie'yan (tevahên fêkî) vedigire. Blokên reng ên mezin û nexşên Skandînavî eslê fînlandî yê marqeyê diyar dikin û alîkariya kirînerên dikin ku her hilberê ji hev cuda bikin. Qutî bi giranî ji qeşayê kaxezê (paperboard) yê ji daristanên pesend hatî çêkirin û qabiliyeta ji nû ve bikaranînê hene. Serpêçên li ser bingeha nebatî yên ji qamîşê şekir hatine çêkirin têne bikaranîn. Çapkirina fleksografîk tê bikaranîn. Mezinahiyên pakêtê yek lître û 250 mîlîlître ne.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Ave Natur Pakêtkirina Qutiya Vexwarinê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Ave Natur Pakêtkirina Qutiya Vexwarinê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Ave Natur Pakêtkirina Qutiya Vexwarinê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
قەبارە و پاکێج: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
تاگەکان: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
تەکنەلۆژیای بەرهەمهێنان: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
هەڵەنگاندنی دیزاین: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
توێژینەوە: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
ئیلهام: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
ماوەی پڕۆژە: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
ڕێڕەوی کارکردن: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
ئەندامانی تیم: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
کرێدیتی وێنەکان: Misteli Creative Agency